Advertising

Aeroporti di Roma offers innovative advertising solutions for advertisers who want to reach millions of passengers passing through Italy's main airport system every year, comprising Fiumicino ‘Leonardo da Vinci’ and Ciampino ‘Giovan Battista Pastine’ airports.

Thanks to constant investment and a strong focus on service quality, Fiumicino exceeded 49 million passengers in 2024, consolidating its full post-pandemic recovery and showing an extremely positive outlook. At the same time, Ciampino airport welcomed around 4 million passengers in 2024, confirming its importance and strategic contribution to the Roman airport system.

For the eighth consecutive year (2017–2024), Fiumicino was recognised as the best European airport in the infrastructure category with over 40 million passengers, receiving 5 Skytrax stars and ranking in the world's Top 10 in 2025.

Ciampino also received important recognition: in 2024, it received the award for best European airport in the 2 to 5 million passenger category for the first time.

Within this framework of excellence, Aeroporti di Roma offers a wide range of high-impact advertising solutions, including the largest digital system in Europe in an airport hub. With around 500 assets available, advertisers can choose between D(OOH), Online and BTL spaces. Thanks to a data-driven approach, each advertising space is designed to reach an attentive and receptive audience, covering both leisure and business targets.

Advertisers can choose from a range of pricing models – from direct booking to programmatic purchasing – and customised configurations, from single assets to bundles, with the aim of maximising brand awareness, generating consideration and supporting sales.

All advertising messages are conveyed in controlled, premium environments with high perceived quality, ensuring the highest level of brand safety.

The Aeroporti di Roma team, which can be contacted at advertising@adr.it, is also available for co-design activities with advertisers to develop ad hoc projects.

Sky Media is the exclusive commercial partner for the sale of advertising space at Aeroporti di Roma.